Cool Japan Festival initiated in March 2012 to celebrate 60 years of friendship between Japan and India. A METI project executed by La Ditta Limited (LDL) & Maido Enterprises Pvt. Ltd.(MEPL).

This project saw a footfall of over 60,000 people over 4 days.

LDL & MEPL organized CJF again in 2013 and this time the footfall was over 100,000 people in 3 days!

CJF will be held in 17th, 18th & 19th January 2014 at High Street Phoenix, Lower Parel.

Concept

Promoting Japanese Culture

To promote Japanese culture in India touching upon 3 main aspects:

India - Japan Connect (Grass roots)
Interactive‐ness
Liveliness (Energy)

Introducing Japanese Products

To introduce Japanese products in India:

Automobile
Technology
Food & Beverage
Fashion
Anime & Entertainment
Traditional Japan

Developing Japanese Business

To develop business between Japan & India:

Understanding the potential of the market in India
First hand feel of doing business in India
B2B meetings and Networking
Creating opportunities of mutually beneficial business between Japan and India

Popularizing Japanese Food

To popularize Japanese Food & Drinks which is authentic & affordable:

Sushi, Tempura, Yakitori, Yaki - soba, Softdrinks

Mission

- To create a platform that is uniquely Japanese and that introduces Japanese culture and lifestyle to Indian visitors.

- To create a platform for Japanese companies to see the reality & challenges of India and get ﬁrst hand experience of the poten8al of India.

- To bring Japan even closer to India.