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Cool Japan Festival initiated in March 2012 to celebrate 60 years of friendship between Japan and India. A METI project executed by La Ditta Limited (LDL) & Maido Enterprises Pvt. Ltd.(MEPL).

This project saw a footfall of over 60,000 people over 4 days.

LDL & MEPL organized CJF again in 2013 and this time the footfall was over 100,000 people in 3 days!

CJF will be held in 17th, 18th & 19th January 2014 at High Street Phoenix, Lower Parel.

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Concept

Promoting Japanese Culture

To promote Japanese culture in India touching upon 3 main aspects:

  • India - Japan Connect (Grass roots)
  • Interactive‐ness
  • Liveliness (Energy)

Introducing Japanese Products

To introduce Japanese products in India:

  • Automobile
  • Technology
  • Food & Beverage
  • Fashion
  • Anime & Entertainment
  • Traditional Japan

Developing Japanese Business

To develop business between Japan & India:

  • Understanding the potential of the market in India
  • First hand feel of doing business in India
  • B2B meetings and Networking
  • Creating opportunities of mutually beneficial business between Japan and India

Popularizing Japanese Food

To popularize Japanese Food & Drinks which is authentic & affordable:

  • Sushi, Tempura, Yakitori, Yaki - soba, Softdrinks

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Mission

- To create a platform that is uniquely Japanese and that introduces Japanese culture and lifestyle to Indian visitors.

- To create a platform for Japanese companies to see the reality & challenges of India and get first hand experience of the poten8al of India.

- To bring Japan even closer to India.

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Venue

When: 17 - 18 - 19 January 2014

Where: High Street Phoenix, Lower Parel, Mumbai



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